In the realm of visual storytelling, a diverse array of creators on TikTok are captivating audiences with their distinct expertise and passion for photography and filmmaking. From seasoned professionals sharing their tricks of the trade to enthusiastic newcomers showcasing their gear and aspirations, the platform has become a hub for artistic exploration and education. Among these creators are Andrew Wille, Kraig Pruett, Matt Hernandez, Andrew and Jerry Hughes, each bringing their unique perspective and insight into the world of photography, filmmaking and content creation. Check out some of their content below, and for more content inspiration, be sure to follow @SonyAlpha on TikTok.

From seasoned professionals sharing their tricks of the trade, to enthusiastic newcomers showcasing their gear – TikTok is a hub for artistic exploration.

Andrew Wille – @andrewoptics

Andrew Wille is a Los Angeles based photographer and storyteller best known for his urban, landscape, and lifestyle photography. He has grown a large following on TikTok by posting content about his photography work, he even teaches courses on photography and editing. His videos that show before and after editing are particularly popular. The video below showcases a stunning image he made with the Sony Alpha 7 III and the Sony 100-400mm f/4.5-5.6 G Master –  the TikTok has over 4 million views! 

Kraig Pruett – @kraigpruett

Kraig Pruett is a film director and producer. He started his TikTok and YouTube channel to help others grow on their filmmaking journey. His goal is to create videos that his younger self would have benefited from, and hopefully set people on the right trajectory to becoming a full time creative professional! In the video below, he shares his top recommendation for an entry level camera: the Sony NEX-6, Sony Alpha 5100 and the Sony Alpha 7 IV. 

Matt Hernandez – @matthernandezcreative

Sports and Senior photographer Matt Hernandez is a true artist when it comes to lighting. He knows how to make a dynamic and interesting shot in any conditions. Hernandez shares this knowledge on TikTok. In the video below, you get to see some fun behind the scenes footage of one of his senior shoots. Matt shoots with the Sony Alpha 1, Sony Alpha 7R V, Sony 24-70mm f/2.8 G Master and the Sony 70-200mm f/2.8 G Master.

Andrew – @andrewtechman

Andrew is a 14-year-old content creator who shares tech reviews on TikTok. He has grown his account to over 140,000 followers. In September he shared a video where he walked through his filming setup, an iPhone, and mentioned that his dream camera setup was the Sony ZV-E1. About a month later, his dreams came true and he received what he describes as “the best camera for content creators in 2023.” Check out that video below. 

Jerry Hughes – @Jerryhughesphoto

Jerry Hughes is a Las Vegas based photographer, educator and content creator. He has begun growing a following on TikTok for his behind the scenes clips accompanied by the resulting image. He’s particularly known for his sports portraiture and creative lighting. Jerry relies on the Sony Alpha 7 IV to make his outstanding photographs. See more behind the scenes videos below.