Sony is excited to welcome Melissa Groo as a new Sony Artisan of Imagery in the Sony Brand Ambassador program. Groo is a leading wildlife conservation photographer, writer, teacher and speaker, as well as an Associate Fellow with the International League of Conservation Photographers. She is known in the industry as very outspoken about ethics in nature and wildlife photography and serves as an ethics consultant for numerous organizations and publications.

Sony Artisan Melissa Groo. Photo by Sarah Killingsworth

Groo has been an inspiring part of the Sony community, with her work and expertise focused on being, “In service to the wild.” She believes that photography can be both fine art and a powerful vehicle for storytelling, and considers herself a “wildlife biographer” as much as a wildlife photographer. Her main mission through her work is to raise awareness and change minds about not only the extrinsic beauty of animals, but also their intrinsic worth.

Photo by Melissa Groo.

Photo by Melissa Groo.

She first made the switch to Sony because she realized that the gear allows her to photograph wildlife without affecting their behavior in ways that her previous systems did not. She relies on quick, reliable and silent gear, and the offerings from Sony made her jump all in. With cameras like the Sony Alpha 9 III and Sony Alpha 1 and lenses like the Sony 300mm f/2.8 G Master and the Sony 200-600mm f/5.6-6.3 G, Groo is able to ethically photograph wildlife without being disruptive.

We are excited to officially welcome Groo as a Sony Artisan of Imagery and look forward to her continued contributions to the community. See more of Groo featured throughout Alpha Universe in the articles below and keep up with her on Instagram @melissagroo and at melissagroo.com.

–Master Winter Bird Photography With These Tips From A Wildlife Pro

–Sports & Wildlife Pros Go All In With The New Sony 300mm f/2.8 G Master

–Go Behind The Scenes Of Light Speed And See More About The New Sony Alpha 9 III

–What’s In My Bag: Conservation Photographer Melissa Groo’s Gear For Ethical Wildlife Photography

–See Why This Wildlife Conservation Photographer Is Making The Switch To Sony