Creating compelling food or product photography takes experience to master. Over time you will learn many tips and techniques you can use to help better connect an image or video of a product or dish with its viewer. You can get a head start with these photographers and videographers who are sharing what they’ve learned from their experience shooting food or products on their YouTube Channels. Using cameras like the Sony Alpha 7S III and Sony Alpha 7 IV with lenses like the Sony 90mm f/2.8 Macro G and Sony 50mm f/1.8, these creatives make magic in their studios to show off the best components of their subjects – resulting in images that pull you in and might even make you feel like you have to have to have it. Check out the YouTubers below and don’t forget to subscribe to Sony Alpha Universe on YouTube.

Creating compelling food or product photography takes experience to master. Get a headstart with these food & product shooters who are sharing what they’ve learned.

Jessica Hirsch

Alpha Collective member Jessica Hirsch is the creator and CEO of CheatDayEats, a lifestyle brand that focuses on travel, fitness and of course, food. She creates dynamic food videos that you can’t help but feast your eyes on, and she’s now sharing them on her YouTube Channel as shorts. Using the Sony Alpha 7S II and a combination of the Sony 24-70mm f/2.8 G Master, Sony 90mm f/2.8 Macro G and Sony 85mm f/1.8 lenses, she captures footage of food that will instantly make your mouth water. Learn more about the gear she uses and why in her What’s In My Bag article and see how you can create your own food photos and videos at home in her At-Home Food Photography Guide.

Justin Graziano

Justin is a product photographer/videographer and on his YouTube Channel he shares his techniques and thought process to his content creation. He makes bold and creative product photography using the Sony Alpha 7 IV and Sony 50mm f/1.8 and his videos show everything from lighting hacks to editing tips and more. Check out his video below as he shares how to spice up your product photography with continuous lighting and subscribe to his channel for more tips on how to level up your product photos and videos. 

Kristin Atwood

Chef-turned filmmaker Kristin Atwood is the founder of Chef Studio, an independent production company that specializes in creating food and cooking content for digital platforms. Their work encourages creativity and kindness, with magical food videos that show cooking can be an everyday activity for mindfulness and more. In May of 2020, a video from the Chef Studio series on sustainable cooking was nominated for a James Beard Foundation Award. Atwood is also a previous winner of an Alpha Female+ grant to create Flight Of The Bumblebee, a five-part video cooking series inspired by bumblebees in spring and summer. Check out the Chef Studio video below for an easy tutorial on how to make these beautiful, crispy, fried rice cakes with pickled cucumber using leftover steamed rice. Learn more from Atwood in her 5 Tips For Food Creation article.

Chris Pieta

Chicago-based photographer Chris Pieta’s YouTube Channel is all product photography and how to start a creative business. You’ll learn everything from how to find your niche, the best gear setups, finding clients, growing your own YouTube Channel and more. He uses the Sony Alpha 7R IV and Sony 16-35mm f/2.8 G Master as his go-to combination – check out the video below as he teaches you how to do action product photography at home using an easy product setup with one light.

Lauren C. Short

Lauren C. Short is a professional food photographer and educator. On her YouTube Channel she uncovers how to shoot, compose and edit food photography like a pro. Her tips will guide you to create compelling food photography that she says will help you attract the right clients and start making a living from your passion. She also covers the technical side of things to give you more creative freedom when photographing food. She uses the Sony Alpha 7R III for her food photography and the Sony Alpha 7 III for her YouTube videos. Her main lenses for her work include the Sony 16-35mm f/2.8 G Master, Sony 55mm f/1.8 and of course the Sony 90mm f/2.8 Macro G for those close-ups of the delicious details. Subscribe to her channel for more food photography videos and check out her 7 Steps To Awesome Food Photos.