It’s an exciting day for creators, as Sony has just announced the addition of two new products to the growing full-frame and lens lineup – the Sony Alpha 9 III and Sony 300mm f/2.8 G Master. Both are sure to make a splash for professional photographers and videographers, especially those capturing quick moments often found in sports and wildlife. Keep reading to learn a little more about each below.

Sony Alpha 9 III

The new Sony Alpha 9 III camera is equipped with the world's first full-frame global shutter image sensor. The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date - boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment.

Learn more about the new Sony Alpha 9 III HERE.

Sony 300mm f/2.8 G Master

The new Sony 300mm f/2.8 G Master incorporates Sony’s cutting-edge technology to provide high-resolution performance and beautiful bokeh that is excellent for capturing decisive moments such as sports, news reports, events and wildlife photography. The lens also features high-speed, high-precision, and low-vibration AF performance, allowing you to capture dynamic subjects without missing a moment’s opportunity. Not only that, its lightweight design and weight balance makes it the lightest in its class and an option ideal for hand holding during long shooting sessions.

Learn more about the Sony 300mm f/2.8 G Master HERE.