Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).
Next

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)


I am a... *

(Select All That Apply)


(Optional)


What kind of camera(s) do you shoot with? *

(Select All That Apply)

https://alphauniverseglobal.media.zestyio.com/Alpha-Universe-Alpha-7-IV_SEL2870_front_top_image.SyZMhCxyUt.jpg?width=500&height=500&fit=bounds

Summer Savings Event: Can't-Miss Deals On Select Cameras, Lenses & Bundles

It's all happening during our Summer Savings Event! Now through August 20, 2023, save big with deals on gear like $300 off the Sony Alpha 7 III, $100 off the Sony Alpha 7 IV and $100 off the Sony ZV-1. See a snapshot of the savings below and visit our promos page for a complete list of deals and bundles HERE.

Now through August 20, 2023, you can save big on select Sony cameras, lenses, accessories, bundles and more.

Big Savings On Sony Alpha Cameras

The current summer savings event feature massive deals on some of the classic Sony Alpha cameras that have everything you need. Save $500 off the Sony Alpha 7 II camera body or $600 off the Sony Alpha 7 II and 28-70mm lens. You can also get $300 off the Sony Alpha 7 III or the Sony Alpha 7 III paired with the 28-70mm. If you’re looking to take a step up to something more recent, check out the deal for $100 off the Sony Alpha 7 IV.

If you’re interested in trying out the A7R-series, you can currently get $200 off the Sony Alpha 7R III and also the Sony Alpha 7R IV. If a smaller, sleeper camera is in your future, check out the current deal for $200 off the Sony Alpha 7C or the Sony Alpha 7C paired with the 28-60mm lens.

Deals On APS-C & Compact Cameras

If you're in the market for an APS-C, check out these deals. You can currently get $400 off the Sony Alpha 6600 or the Sony Alpha 6600 with the 18-135mm power zoom lens. You can also get $150 off the Sony Alpha 6400 or the Sony Alpha 6400 paired with the 16-50mm power zoom or 18-135mm power zoom. As for compacts, check out the Sony ZV-1, which you can now get for $100 in either black or white. All of these are excellent options for all kinds and levels of content creation.

Low Prices On Lenses

The lens deals continue with huge savings on Sony G Masters. You can currently get $100 off the Sony 14mm f/1.8 G MasterSony 24mm f/1.4 G MasterSony 35mm f/1.4 G MasterSony 50mm f/1.2 G Master or Sony 85mm f/1.4 G Master. If you're interested in a G Master zoom, you can get $200 off the Sony 16-35mm f/2.8 G Master and $100 off the Sony 12-24mm f/2.8 G MasterSony 24-70mm f/2.8 G MasterSony 70-200mm f/2.8 G Master or Sony 100-400mm f/4.5-5.6 G Master.

It's also a great time to save big on Sony’s G-series of lenses, including $100 off the popular Sony 90mm f/2.8 Macro G, as well as the Sony 20mm f/1.8 GSony 24-105mm f/4 GSony 70-300mm f/4.5-5.6 G or Sony 200-600mm f/5.6-6.3 G. You can also get $50 off the Sony 24mm f/2.8 GSony 40mm f/2.5 G or Sony 50mm f/2.5 G.

This is just the beginning of the deals - check out our Promos Page for a complete listing of cameras, lenses, accessories, bundles and more.

JOIN

Shop Now

Banner image

Alpha Spotlight: The Sony Alpha 7 II ($500 off Through August 20, 2023)

Alpha Spotlight: The Sony G Master Prime Lenses

Alpha Spotlight: An Ultra-Wide G Master Prime That Shines At Night

Quick Guide: How To Update Your Sony Camera's Firmware

For This Creator, Switching To Sony Came Down To Community

Celebrating 10 Years Of Sony Full-Frame Mirrorless

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

Why This APS-C Shooter Reaches For The Sony Alpha 6700

Best Lenses For Content Creators & Vloggers 

5 Tips For Landscape Photography

5 Things To Know About The Sony ZV-1 II

“Why I'm Buying the Sony Alpha 9 III”

Promos

Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.